By definition, insurance is a cover taken by individuals or companies to protect themselves from a possible loss. Over the years, people have come to look at it as an investment option like fixed deposits or mutual funds. So is it an investment or a protection against loss? What is the opportunity cost of the premium amount?
Farm forestry or social forestry is a silent movement sweeping across parts of rural India which has the potential of creating another green revolution. Simply put, farm forestry is about corporates promoting cultivation of trees as a crop by small farmers. Farm forestry was initially promoted as a NABARD assisted project during 1987-95. Now the paper industry is using this tool effectively to get its raw material without harming forests and at the same time generating income and employment for the farmers. This helps the environment, the corporates and the poor at the same time, which is a rare proposition.
Read more: Changing Business Practices in Indian Pharmaceutical Industry
So you thought getting a job was all about facing interviews and memorizing answers to oft repeated questions that will inevitably get asked again, thanks to the data-bank of FAQs (Frequently Asked Questions) that most institutions have built up? Well if L'Oréal has its way then all that is about to change. Now all that you may need to do is to play a game. And win. Well, we haven't heard that one before. But before the details, a brief background to L'Oreal and the E-Strat challenge.
Read more: LOreal's eStrat Challenge--A Strategic HR Initiative
“63% of all statistics are made up…including this one”
- Dogbert
Dogbert could be right, yet Data Collection remains an extremely significant part of the Market Research (MR) process. One of the initial stages of the MR process, data collection is the most significant as well. A minor deviation / corruption in the data collected for the research process can lead to major flaws in the analysis and subsequently in the conclusions made. It is for this reason that the power of technology is being used to develop new and more reliable tools for data collection.
Pen and Paper Interviewing (PAPI) is the oldest method used for data collection and is still widely in use, though it is slowly being phased out due to technology changes. While PAPI is a time consuming process, newer technologies are relatively faster and cheaper.
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