A Case Study on Management Recruiting
The driver now shouted for the third time "Vikram Sir, we have reached our office", and finally managed to get his employers atten
tion. He could sense the strangeness in Vikram's behavior since morning, when he noticed that he wasn't carrying that orange colored newspaper without which he never started the one hour journey to the office.. Sitting in his newly bought Lancer at that very moment, Vikram felt a sudden jolt and for a moment the whole morning episode started taking rounds in his head again. He thought, "Why don't I want to accept the innocent argument that Siddhartha had put forth. Doesn't it appear to be so true?" He knew Siddhartha was a really smart kid and a loving son. But he wanted to shrug off the episode with the excuse that Siddhartha was just 17 and still had a lot to see in real life.
A GUIDE FOR LOCAL BUSINESSES IN THE FACE OF MNC COMPETITION
As multinational companies (MNCs) scramble for growth, they have now trained their guns on emerging economies in search of new opportunities. Removal of protectionist trade policies, liberalization and active pursuit of foreign capital by governments in emerging economies like China, India, Brazil and Indonesia have made these markets attractive for investment. MNCs arrive armed with enormous capital resources, low cost of capital, proven technology and world-class consumer products. This is a windfall for the consumer who is now blessed with a wider choice. On the other hand, this is an intimidating invasion into what was till now, the fiefdom of local players.
"The aggregate intelligence of stock investors is not much better than the weekend gambling casino visitor"
In a speech in 1996, Alan Greenspan articulated the expression "irrational exuberance" to illustrate the behavior of the stock market, and the public reacted conspicuously. The very next day, DJIA dropped by 2.3% and FTSE was also down by 4%. These words have promptly become Greenspan's most remarkable quote symbolizing the growing outlook about the state of the stock market. Keeping this as the background, Shiller has explained through this book as to how the market came to be overvalued and details some of the consequences for the current and future investors.
The stakes are high. Pride and preparation risk coming to pieces. Reputations count for nothing and are made and lost in seconds. The world watches. They watch closely and this is why the Olympics every four years are an Olympic size marketing bonanza.
So what is it about the Olympics that make countries shell out 20 million just to take part in the bidding process? Why would NBC shell out 793 million for the television rights to the Athens Olympics? For the record they have bought the broadcast rights up to 2012. They paid a whopping 3.7 billion dollars for games whose logistics are unsure. Let alone logistics the venues are not fixed as yet. Why the hype and hoopla over brand ambushing?
The answer is simple: Economics.
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